10 tips for Creating a Powerful Real Estate Website

1. Promote your Website. This is the number one key to the effectiveness of your website. This is best done by sending a weekly email to your database which links to your website, and has information about the latest listings for sale in your office. This process can be done within minutes directly from SalesPartner. For example newsletters that SalesPartner users are sending to their database, please contact us.
   
   
2. Search Engines. Your site should have a strong presence on Search engines such as Google, Yahoo and Altavista. Your web-designer should be familiar with submitting your site to these engines and using effective meta-tags to push your site further up the search lists.
   
   
3. Keep it simple. A complicated website can put users off completely. Your clients want to find out about you, about your area and about properties for sale, and the simplest way you can present this information is the best.
   
   
4. Domain name. We recommend www.yourname.co.nz. However, if you are developing a brand then a domain name to match is a good idea. Short domain names that are easy to remember are better than long and complicated domain names.
   
   
5. Provide pathways back to you. Your website should have your full contact details displayed on every page. It is also a great idea to have simple webforms which your clients can quickly fill in and send as a message to you, this is very quick and easy for them, and sends you an instant email.
   
   
6. Simple Listing Uploader. Maintaining the listings on your website should not be a hassle, with a SalesPartner Website listing details are uploaded at your control, instantly from your copy of SalesPartner.
   
   
7. Information. One of the major target markets of your website is overseas buyers and buyers from other areas of the country. Your website should provide detailed information about you, your area, local schools, and local tradespeople.
   
   
8. Use clean thin lines. Clean imaging and formatting will help make your site look professional.
   
   
9. Use images carefully. Your site should use powerful images of your area. However it is important not to clutter up space with excess or flashing images, as they can draw attention away from the content of your website.
   
   
10. Break up the text. Break up the content of your site into short paragraphs.