Key 1.7 Your weblink emails can include your opinion on where offers need to be
John Duncan MBA BCA Licensed Real Estate Salesperson (REAA 2008)
You can use emails with weblinks and preview invitations to encourage action by providing your contacts with your suggestions on pricing and market opportunities which reflect the changing motivation of your vendors.
A salesperson’s proactive emails give them an opportunity to include their own “price talk”. A salesperson might invite offers around or above $700,000 for a Tender, or “I think an offer around $750,000 might buy it” for a By Negotiation listing. For an auction you could say “I believe anyone looking around $650,000 should come to this Auction”. The price discussion has become a critical aspect of marketing and where possible should be agreed between the listing agent and the vendor. For offices using SalesPartner we recommend the agreed “price talk” should be entered into the office listing under the Private Features section.
We believe pro-active marketing is the number one key to success in Real Estate. SalesPartner processes build on the natural listing and selling cycle. This ensures that you have timely and frequent interaction with potential buyers and sellers. It also affirms that you can send them information that they will read because the information is about the properties in the market in which they are interested.
As you get more listings to work with, the proactive marketing techniques you use could change to suit your timetable. Rather than separate preview invitations for all your listings, you might bundle them into your weekly weblink emails. You might choose to do preview invitations on your colleagues’ listings for just one representative property in a price bracket in any one week.
Once you master the proactive marketing techniques in SalesPartner you'll be able to get on with essential daily tasks and concentrate on the people who are making real estate decisions in the near future. If you allocate an hour a day to SalesPartner you will be able to let SalesPartner prompt your other contacts to get in touch with you when their motivation changes.