John Duncan MBA BCA Licensed Real Estate Salesperson (REAA 2008)
Key 5. Open Homes
Open Homes are your best opportunity to meet new potential buyers and vendors. But inspections are often so busy that these valuable new contacts are lost while you follow up immediate opportunities. With SalesPartner you can look after these contacts while you attend to the people who are making an immediate decision.
For many new migrants to New Zealand, the key role open homes play in the marketing of a property is unexpected but as buyers, they soon catch on. Kiwis have effectively developed their own style or approach to the role of open homes. Open homes in New Zealand are more significant and more central to finding the best buyer than in other overseas markets.
Key 5.1 Invite people to your open homes
This is the key to achieving well attended open homes and creating the impression for buyers that there is competing interest in the property.
SalesPartner has many proactive tools for success at open homes. Firstly produce a series of flyers which help you invite the neighbours. Try having a preview start time 30 minutes before your first open home if you can fit it in when you use these. Those neighbours who come to the preview will increase the impression of activity for the buyers who come half an hour later. The second step is to check the Find Buyers process and be sure to phone, email or text buyers who you believe should be interested even if they have already been invited to a preview.