- Value your reach like Facebook does. Regardless of your open rate, even the people who didn't open your email still saw your name pop up for a second.
- By keep your message short and sweet you communicate that your time is precious, and you also value their time as a reader. You are an easy person to deal with.
- Remember, unsubscribes help you clean your database so you can focus on the people who will work with you someday.
You know how when you get a new email notification on your mobile, you can drop down and preview the opening paragraph? Think of this as part of your impression, almost as important as your email subject line.
A good opener is one or two sentences of valuable information with a 'hook' that draws the reader in, for example Keep reading to find out more...
Be mindful that most recipients will view your email on a mobile device, so any attachments should be small (so they load quickly) and easy to read on a small screen. Adobe has an online compression tool for reducing document file sizes: