The Audiences portal in the Facebook Ads Manager dashboard has many definitions you can use to macro target specific users based on their interests and online behavior.
In this overview we'll upload a database of SalesPartner contacts to promote a new listing via Facebook. This is achieved through audience hashing. The Audiences portal can intelligently locate your SalesPartner contact's Facebook profiles using their name, email and mobile data. Note: audience data is handled anonymously using artificial intelligence, and the audience's private data cannot be retrieved from Facebook.
Export to CSV for uploading to Facebook
The first step is to export the contacts to a CSV file and include all the available fields that Facebook will accept such as:
- mobile phone number
- email address
- email CC address
- first name
- last name
Saving the facebook export template
Formatting the spreadsheet in Excel
Next we'll replace the leading characters in the mobile field '027 ', '022 ', and '021 ' with '+6427', '+6421' and '+6422' respectively because the country code must be included. Note if you re-save contacts (see settings, Misc) in SalesPartner prior to the export, then the mobile numbers will contain a space after the prefix so you can use that in your find parameter to mitigate against incorrect formatting during this process.
We'll also rename our CSV file's column headers to match the sample template guidelines provided by Facebook.
Uploading contacts to Facebook
Once our CSV file is ready to upload, we'll send it to Facebook so they can identify any of our SalesPartner contacts online and create a unique list of clients in our marketing dashboard. We've included as many identifiers as possible in order to get the best strike rate.
Preparing to upload our SalesPartner audience CSV to Facebook
The CSV file is checked for errors and we'll also confirm which columns match each heading. This is a straightforward process because our template was already thoroughly formatted according to the guidelines provided.
Column verification and error checking
The database upload is complete. Our audience is ready in Facebook for us to design a tailored marketing campaign (new listing / prospecting / newsletter / page promotion). From here we can also create a lookalike audience of customers who have similar interests and demographics to our SalesPartner database.
Facebook audiences allows you to leverage your investment in SalesPartner and contact data-basing. Your vendor's promotional budget will be funding highly visible boosted listings to directly engage qualified buyers online. Facebook marketing also encourages organic reach through social behaviors like sharing, tagging, and customer engagement. Potential leads have a direct path to the salesperson as well as the ability to notify their own social networks.
Looking for more contacts? We can also help you export your contacts into SalesPartner from Outlook and Gmail.
Further reading:
Contact us for support with Facebook Ads Management.
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