- Send a message to buyers. This feature allows you to message everyone who has saved or enquired to your listing.
- Let their algorithm work. Instead of managing audiences, Facebook automatically learns where to display your boosted listing based on user behaviour.
- Multi-platform reach includes Messenger, Instagram, Mobile, Desktop.
- Marketplace Followers. Contacts can follow you on Marketplace so they get an alert when you publish other listings.
- Interaction. Messenger has excellent open rates.
- Value. In terms of engagement Marketplace is competitive compared with lead gen or CPC pricing.
- Saturation. Although Facebook is loaded with real estate display ads, Marketplace is underused.
- At roughly 2000 impressions and 6-10 enquiries per $20, the exposure is good value by comparison.