For-rent-by-owners are a great contact source. Let me save you time figuring out what not to say when you call them. Your opening dialogue might go like this:
Hi this is <NAME> at <COMPANY> how are you? Nice day isn't it? Hey it's just a quick call about your property at <STREET> great spot, by the way can I ask you...
1. Would you sell it?
Instead of asking a yes/no question, use open ended questions:
- Can I ask you, what are your thoughts on selling at the moment?
- what is your time frame / long term plan?
2. Are you looking to buy?
Remember you are talking to experienced traders. Try these instead:
- What are you looking for in terms of yield or return?
- Do you prefer turn-key or potential to add value?
- What is your view on this market as a buyer?
3. What's your email address?
Before you go for the email, ask if it would be OK to keep in touch. If they say yes, then ask what is their best email address. A subtle change that makes a big difference.
4. If I had a buyer would you sell?
You should be persistent. A more tactful approach is:
- May I share the latest sales with you just in case?
- Would you be open-minded to looking at your options in 6 or 12 months time?
5. Good luck with the tenancy.
Guilty of this clanger and it can sound a bit unprofessional. Instead say:
You might dread these calls at first until you discover how good they are. The owners are expecting phone calls from their advert, plus they are interested in property. Listen for opportunities to get their thoughts on things like Healthy Homes, or who they recommend for maintenance. Be engaged and lay the foundation of a future relationship.
- Hope it all goes well, and I'll keep you in mind
- Let me know if there is anything I can help you with
You might dread these calls at first until you discover how good they are. The owners are expecting phone calls from their advert, plus they are interested in property. Listen for opportunities to get their thoughts on things like Healthy Homes, or who they recommend for maintenance. Be engaged and lay the foundation of a future relationship.
Did you know: SalesPartner has a Trade Me Listing importer for downloading vacant rentals? You can also dial phone numbers and send a text message via SalesPartner just in case they miss your voicemail. The SMS is sent from your number 📱
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